Air Conditioner Brands to Avoid | Fixr

Target keyword: air conditioner brands to avoid

Air Conditioner Brands to Avoid | Fixr

Stay cool when you purchase the best quality air conditioner you can afford.

www.fixr.com

• Summary
• Additional Takeaways
• Search Intent
• Clearscope + Search Console + Autosuggestions
• Unused and underutilized topics from Clearscope
• Search Console “Striking Distance Keywords”
• Google Autosuggestions
• Referring Domains
• Content Brief
• Current article structure
• “Recommended” article structure
• Title Tag & Meta Description & H1
• Title Tag
• Meta Description
• Internal links

Summary

• The article should address the search intent and answer the question at the beginning of the content.
• In the absence of domain expertise, summarizing authoritative sources as well as Reddit seems like a valid way to answer the question and provide value.
• Individual air conditioner brand types can have their own section, i.e. window air conditioner brands to avoid.
• The article should be updated every year so the publishing date doesn’t make it seem like outdated information.
• 2-3 good referring domains would put the backlink profile of this article ahead of the competitors within the SERP.

Additional Takeaways

• The current article addresses the answer to the question 75% of the way into the scroll depth / content.
• I.e., not right away / this is a problem.
• Article has slid to page 2 since initial publication in 2023 for the primary keyword:

• Search volume for air conditioner brands to avoid soared in 2024:

• ahrefs estimates the keyword difficulty as “easy” and that the URL will need ~2 referring domains in order to rank within the top 10. It currently has 0 and would be a good candidate for targeted link acquisition.
• At the very least, intentional internal linking.
• Some visitors may bounce from the article, since it is from 2023 and the topic may be considering the information “time sensitive”.
• Video packs, Reddit, “Discussion and forums”, and AI Overviews also surface or are eligible to surface in this and related SERPs, impacting click through rates.
• Title tags of competitor articles demonstrate that the article could provide info on air conditioner brands that it recommends, as well, but doesn’t necessarily need to.

Search Intent

We’ve already established that search intent isn’t satisfied at the beginning of the article. Here’s a summary of how the current content reads:

1. Editorial intro.
2. Types of air conditioners for your home infographic, and their pros and cons.
3. A breakdown of the 4 main types of air conditioners and how they work, i.e. central ductless, mini-split, window unit, portable.
4. A mini-buyer’s guide on what to look for when shopping for an air conditioner.
5. Finally, 75% through the article, the search intent is addressed within the “Window air conditioner brands you may want to avoid” section.
1. Specifically, which window type brands to avoid, and then which portal type brands to avoid
6. The article concludes reminding visitors what to look for when looking for an air conditioner.

Clearscope + Search Console + Autosuggestions

Unused and underutilized topics from Clearscope

Search Console “Striking Distance Keywords”

The following table uses Search Console data, and a tool called “KW Optimizer”, to map Search Console data to the amount of times the term is mentioned on a target page

Top queries with little — or no — mentions, but high impression counts, should be prioritized to rework into the existing content.

Here we can see that mini split brands to avoid receives impressions, is mentioned 0 times in the article (verbatim, at least), and sits at the bottom of page 1 — this will be a good term to include within the article.

Google Autosuggestions

This data can be used in tandem with Clearscope unused terms and “striking distance keywords” in order to inform new content sections/subtopics:

A section covering “choice” opinions from Reddit could enhance the article, based on Google Autosuggestions.

Referring Domains

The article would only need 2 to 3 quality referring domains to stand out against current competitors via this SEO metric.

Content Brief

Title Tag & Meta Description & H1

Title Tag

Here’s how competitor articles have constructed their title tags:

Even though some articles are providing information on both good and bad air conditioner brands, it doesn’t appear that Fixr’s article needs to absolutely deviate from just providing info on those that should be avoided.

But it could lean into this:

Original:

Air Conditioner Brands to Avoid | Fixr

Alternatives:

1. Air Conditioner Brands to Avoid (And 1 We Love!) | Fixr
2. Etc.

Meta Description

Original:

Stay cool when you purchase the best quality air conditioner you can afford.

This should be rewritten to reflect the update content of the article.

Internal links

The only internal links to this article are within the “Related articles” section—so not static—and within /filter/ pages specific to the article.

Which is so say there are 0 internal links to this article.

Here are some articles based on a simple site:search that can internally link to this article:

3.5-Ton AC Unit Installed Price | Fixr

10-Ton AC Unit Installed Price | Fixr

Lennox Air Conditioner Cost Guide | Fixr

1.5-Ton AC Unit Installed Price | Fixr

Cost of 4-Ton AC Unit Installed | Fixr

A Complete Guide to the 7 Best Air Conditioners for Tents | Fixr

5-Ton AC Unit Cost Installed | Fixr

The Use of AC Across the World: Putting America’s Obsession Into Perspective | Fixr

As well as the HVAC category page:

HVAC Cost | Fixr

Recommended anchor text:

• air conditioner brands to avoid
• ac brands to avoid
• air conditioners to avoid
• avoid these air conditioner brands
• avoid these ac brands
• [etc.]