Target keyword: biomass pros and cons, disadvantages of biomass, etc.
Summary
- Between Q3 and Q2 of 2024, Google has rolled out AI Overviews as permanent SERP features for the most important and high search volume keywords mapped to this article.
- This has dramatically impacted CTR.
- There is nothing to optimize within the article in order to change this.
- The
is biomass renewableterm can be better targeted by updating this article.
Additional Takeaways
- The introduction of AI Overviews within the SERPs for key terms is why the Google Analytics sessions data looks wildly different than the traffic charts in ahrefs or semrush for the URL—these tools see the article within page 1 positions and are attributing estimated traffic based on these volumes:
Moving Forward
It will be worthwhile optimizing the article for the is biomass renewable term, as it has high search volume and the article has been steadily increasing in ranking position for it.
An example would be creating a dedicated H2 section for it.
