Expert Guide to the Best Electric Vehicle Incentives
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Expert Guide to the Best Electric Vehicle Incentives

Target keyword: ev incentives (800) / electric vehicle incentives (300)

Summary / Key Takeaways

  • ev incentives & electric vehicle incentives cannot realistically be targeted as keywords for SEO, based on the SERP.
  • The article can compete for the ev incentives by state term by reworking and expanding upon this section
  • There is at least one example of a related long-tail keyword (ev charger incentives) where a competitor has a ranking article, and SR does not have an article.

ev incentives & electric vehicle incentives

With page 1 ranking belonging primarily to .gov and .org domains for these terms, the SolarReviews article will likely never realistically have a shot at competing for the term to drive any meaningful traffic from Google:

ev incentives
ev incentives — “~134 ref. domains to rank in top 10”
electric vehicle incentives
electric vehicle incentives — “~310 ref. domains to rank in top 10”

Similarly, 1:1 competitor articles—from EnergySage, for example—are nowhere to be found:

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ev incentives by state (100)

By expanding upon this subtopic within the article, the article has a chance to rank on page 1 for the term. EnergySage’s 1:1 competitor article (which does not rank for ev incentives) ranks on page 1 for this term, and their section covering EV incentives by state is a good example of how the SR article can expand upon this subtopic in order to rank for the term, and drive traffic from Google.

“ev tax credits” and “ev incentives” are the same SERP.

Title Tag & Meta Description & H1

Title Tag

It will also be worthwhile updating the title tag to include the term “state” in order to more meaningfully target that term.

Alternatives:

  1. EV Incentives: State & Federal Guide for EV Owners
  2. Electric Vehicle Incentives: Unlocking State & Federal Benefits
  3. Electric Vehicle Incentives: How to Save State-by-State

H1

The H1 tag can now be updated to reflect the new focus of the title tag.

Meta Description

Original:

Experts break down the best EV incentives to help reduce the price of buying an electric car, including the $7,500 federal tax credit.

The current meta description can also be updated to inform visitors that they will be provided an overview / they will learn about state-specific EV incentives.

Internal links / Main menu navigation

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Since the anchor text “Incentives for buying EVs” is relevant and descriptive for visitors, its likely better to test implementing the recommendations above before tweaking the site-wide internal link anchor text to the page.