“Ignore Google’s whimsical 200 SEO signals – including speed!”

Good, straightforward article on understanding SEO, for novices and adepts alike:

“…relevant content is number one for SEO. Speed affects User Experience (UX). Good UX then influences metrics like dwell time, bounce rate, and click through. Google interprets those as user intent.

In Google-speak, “intent” is motivation, or “relevance.”

Content is the user experience.

If you have no enthusiasm for your site topic, people will know. They will be unconvinced you’ll improve their life.”

Teare, Steve. October 2019. Ignore Google’s whimsical 200 SEO signals – including speed!.