Menus links make next to no difference to any internal linking strategy because Google knows what they are.
The only good internal link is a contextual one from within the content.
— Andy Drinkwater (@iqseo) July 11, 2018
- Dwell Time: the amount of time that elapses between the moment a user clicks a particular result in the search results and subsequently returns back to them.
- Bounce Rate: the percentage of single-page sessions (important: these people may have returned to the SERPs or simply closed the page, it doesn’t matter which. It also makes no difference whether they stuck around for 2 seconds or 2 hours, it’s still technically a bounce).
- Time on Page: the amount of time a visitor spent on your page before going anywhere else (this could be back to the SERPs, to another page on your website, to a bookmarked page; literally anywhere)