#GA4 does not provide session recordings and heatmaps but Microsoft Clarity does. You can integrate Microsoft Clarity with your GA4 property to see session recordings and heatmaps based on different GA4 data segments and take advantage of Generative AI to ask questions on clarity… pic.twitter.com/YPsF0oGq5w
— Himanshu Sharma (@analyticsnerd) July 23, 2023
Google Analytics 4 Implementation Checklist
The above thread recommends enabling Google Signals, however:
“How to think like a modern marketer.”
How marketers can think like product orgs and use the modern tools available to them to make high-value content.
Ultimate Abandoned Cart Flow
“Since it costs us $50 to acquire a new customer, I thought it made more sense to just send you a free product to try.”
Does it work?
From the owner:
“The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000!”
Converting 1/300 “freebies to subscribers” means you’re profitable.