15 Things you must do as soon as you set up a new #GA4 property to minimize data loss and data corruption:
— Himanshu Sharma (@analyticsnerd) July 18, 2023
1) Change the data retention setting of your GA4 property from 2 months to 14 months so that you do not lose user-specific data for inactive website users in GA4 after…
The above thread recommends enabling Google Signals, however:
Reminder: No one should use Google Signals as a reporting identity in GA4. It causes far more reporting headaches than benefits.
— Charles Farina (@CharlesFarina) July 19, 2023
It is perfectly fine to enable Google Signals for remarketing, but ensure you change the default GA4 identity setting to device-based. pic.twitter.com/76UxNV2sG2
The impacts of thresholding far out weight any benefit user-ids have. That thread I shared goes through why.
— Charles Farina (@CharlesFarina) July 20, 2023
– Content Analysis becomes problematic
– Low-Volume conversions get removed
– Different date range produce different insights (since data might reappear)