Posted on 07/24/202307/31/2023 by cjconnorjrGoogle Analytics 4 Implementation Checklist 15 Things you must do as soon as you set up a new #GA4 property to minimize data loss and data corruption:1) Change the data retention setting of your GA4 property from 2 months to 14 months so that you do not lose user-specific data for inactive website users in GA4 after…— Himanshu Sharma (@analyticsnerd) July 18, 2023 The above thread recommends enabling Google Signals, however: Reminder: No one should use Google Signals as a reporting identity in GA4. It causes far more reporting headaches than benefits.It is perfectly fine to enable Google Signals for remarketing, but ensure you change the default GA4 identity setting to device-based. pic.twitter.com/76UxNV2sG2— Charles Farina (@CharlesFarina) July 19, 2023 The impacts of thresholding far out weight any benefit user-ids have. That thread I shared goes through why. – Content Analysis becomes problematic– Low-Volume conversions get removed– Different date range produce different insights (since data might reappear)— Charles Farina (@CharlesFarina) July 20, 2023