You don’t want JUST traffic, you want the traffic which can potentially bring revenue.

I call it TRevenue (Traffic + Revenue)

In order to create TRevenue with blog posts, you need:

Step 1: Define topics that are related to the products your online store sells

Step 2: Validate the topics by conducting keyword research

Step 3: Write the copy and include at least one in-text link to the product (products) sold in your store. No, just buttons in the sidebar don’t count. No, just a link from the navigation bar doesn’t count either. It should be an in-text link (in addition to the above-mentioned, of course). 

Step 4: Never skip the steps above

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