NOT ALL TRAFFIC IS EQUAL
You don’t want JUST traffic, you want the traffic which can potentially bring revenue.
I call it TRevenue (Traffic + Revenue)
In order to create TRevenue with blog posts, you need:
Step 1: Define topics that are related to the products your online store sells
Step 2: Validate the topics by conducting keyword research
Step 3: Write the copy and include at least one in-text link to the product (products) sold in your store. No, just buttons in the sidebar don’t count. No, just a link from the navigation bar doesn’t count either. It should be an in-text link (in addition to the above-mentioned, of course).
Step 4: Never skip the steps above
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The Value Pyramid
