Posted on 07/10/202203/19/2023 by cjconnorjr16 Facebook Ads Mistakes: “Selling the product, not the click” 15. Selling the product, not the click. Ads sell clicks and landing pages sell products. There’s some overlap there, but realize that you don’t need to close the deal with your ad. You just need them to want to learn more.— Ethan Bence (@ethanbence) July 8, 2022