Growth Plays

Los Angeles, CA

Product Marketing / Content Strategist

March 2021 — March 2023

Produced messaging documentation, custom workflows, and content outlines enabling writers to perform best-in-class product marketing while adhering to the technical constraints of SEO, for B2B SaaS companies (2-3 clients per month).

Developed recommendations/action items based on initial observations and page-level analysis of existing client content.

Produced competitor comparison pages and product pages by persona, industry, company size, and use case/solution.

United Restoration

Pompano Beach, FL

Business Development & Marketing / SEO

September 2019 — February 2021

Obtained the #1 organic position for a service-area-business webpage offering COVID-19 cleaning services throughout Florida for topically related keywords.

This enabled the firm to compete against national brands who offered the same service and operated locally.

Conversion Whale

Sunrise, FL

SEO Manager

March 2019 — September 2019

Created HTML template for turnkey SEO best practice implementation for agency’s websites prior to production, implemented company-wide — without burdening developer’s workflows.

Resolved and educated C-suite on client indexing issues due to adaptive/dynamic serving development implementation.

Led monthly SEO educational meetings for client-facing account executives.

CBC Automotive Marketing

Portland, ME

Digital Marketing Specialist

May 2017 — January 2019

Insourced & managed SEO services offering for agency clients (independent of assigned SEM responsibilities), achieving $115K of immediate annual reoccurring revenue.

Advice Media | MedNet

Park City, UT

Project Manager

March 2016 — February 2017

Drove turnkey web development operations and supported customers post-sale through final product delivery and
approval.

Improved NPS by 900%, increasing it from -10 to 80 in one year; increased development pipeline speeds and customer approval pipeline speeds; reduced scope creep within website revisional process.

Developed process documentation to educate customers on phases and post-sales expectations; streamlined
communications.

Interfaced and bridged communications between developers and customers (technical vs non-technical audiences).

Interfaced standard operating procedure for AEs to solicit customer feedback (generated enough positive data to
outweigh outlier negative reviews).

Advice Media | MedNet

Park City, UT

Digital Marketing Specialist

January 2014 — February 2016

SEO

ahrefs
Screaming Frog
Content King
Clearscope
Search Console

Project Management

Notion

Generative AI

ChatGPT