Work Experience
Growth Plays
Los Angeles, CA
Product Marketing / Content Strategist
March 2021 — March 2023
Produced messaging documentation, custom workflows, and content outlines enabling writers to perform best-in-class product marketing while adhering to the technical constraints of SEO, for B2B SaaS companies (2-3 clients per month).
Developed recommendations/action items based on initial observations and page-level analysis of existing client content.
Produced competitor comparison pages and product pages by persona, industry, company size, and use case/solution.
United Restoration
Pompano Beach, FL
Business Development & Marketing / SEO
September 2019 — February 2021
Obtained the #1 organic position for a service-area-business webpage offering COVID-19 cleaning services throughout Florida for topically related keywords.
This enabled the firm to compete against national brands who offered the same service and operated locally.
Conversion Whale
Sunrise, FL
SEO Manager
March 2019 — September 2019
Created HTML template for turnkey SEO best practice implementation for agency’s websites prior to production, implemented company-wide — without burdening developer’s workflows.
Resolved and educated C-suite on client indexing issues due to adaptive/dynamic serving development implementation.
Led monthly SEO educational meetings for client-facing account executives.
CBC Automotive Marketing
Portland, ME
Digital Marketing Specialist
May 2017 — January 2019
Insourced & managed SEO services offering for agency clients (independent of assigned SEM responsibilities), achieving $115K of immediate annual reoccurring revenue.
Advice Media | MedNet
Park City, UT
Project Manager
March 2016 — February 2017
Drove turnkey web development operations and supported customers post-sale through final product delivery and
approval.
Improved NPS by 900%, increasing it from -10 to 80 in one year; increased development pipeline speeds and customer approval pipeline speeds; reduced scope creep within website revisional process.
Developed process documentation to educate customers on phases and post-sales expectations; streamlined
communications.
Interfaced and bridged communications between developers and customers (technical vs non-technical audiences).
Interfaced standard operating procedure for AEs to solicit customer feedback (generated enough positive data to
outweigh outlier negative reviews).
Advice Media | MedNet
Park City, UT
Digital Marketing Specialist
January 2014 — February 2016
Tools & Competencies
SEO
ahrefs
Screaming Frog
Content King
Clearscope
Search Console
Project Management
Notion
Generative AI
ChatGPT