Work Experience
Growth Plays
Los Angeles, CA
Product Marketing / Content Strategist
March 2021 — March 2023
Produced messaging documentation, custom workflows, and content outlines enabling writers to perform best-in-class product marketing while adhering to the technical constraints of SEO, for B2B SaaS companies (2-3 clients per month).
Developed recommendations/action items based on initial observations and page-level analysis of existing client content.
Produced competitor comparison pages and product pages by persona, industry, company size, and use case/solution.
United Restoration
Pompano Beach, FL
Business Development & Marketing / SEO
October 2019 — February 2021
Obtained the #1 organic position for a service-area-business webpage offering COVID-19 cleaning services throughout Florida, enabling the firm to win against national brands advertising the same service within their market.
Conversion Whale
Sunrise, FL
SEO Manager
March 2019 — October 2019
Created HTML template for turnkey SEO best practice implementation for agency’s websites prior to production, implemented company-wide — without burdening developer’s workflows.
Resolved and educated C-suite on client indexing issues due to adaptive/dynamic serving development implementation.
Led monthly SEO educational meetings for client-facing account executives.
Managed contractor relationship with off-shore SEO fulfillment specialists.
CBC Automotive Marketing
Portland, ME
Digital Marketing Specialist
May 2017 — January 2019
Insourced & managed SEO services offering for agency clients (independent of assigned SEM responsibilities), achieving $115K of immediate annual reoccurring revenue.
Advice Media | MedNet
Park City, UT
Project Manager
March 2016 — February 2017
Drove turnkey web development operations and supported customers post-sale through final product delivery and approval.
Improved NPS by 900%, increasing it from -10 to 80 in one year; increased development pipeline speeds and customer approval pipeline speeds; reduced scope creep within website revisional process.
Developed process documentation to educate customers on phases and post-sales expectations; streamlined communications.
Interfaced and bridged communications between developers and customers (technical vs non-technical audiences).
Implemented standard operating procedure for AEs to solicit customer feedback (generated enough positive data to outweigh outlier negative reviews).
Advice Media | MedNet
Park City, UT
Digital Marketing Specialist
January 2014 — February 2016
Dealer.com
Burlington, VT
SEO Analyst
May 2013 — December 2013
Tools & Competencies
SEO
ahrefs
Semrush
SERanking
Keyword Insights
Screaming Frog
ContentKing
Clearscope
Search Console
Looker Studio
Schema / JSON-LD
Project Management
Notion
Asana
Generative AI
ChatGPT/Claude/Bard
Plugins:
Code Interpreter
Notable
Communities / Continuing Education
Product Marketing Fundamentals
Just For Fun
March 2023 — July 2023
What’s on sale at America’s grass fed, pastured-based & regenerative farms (that ship to you).
September 2023 —
TSSC Agency captures low-hanging SEO fruit (technical SEO, speed optimization, server-side tagging, structured data, monitoring, & more) for Shopify Stores.