20,000 cold emails in four steps

Adopted from Harry from Marketing Examples newsletter.

Step 1: Find hot leads

Why do cold emails suck? Well, they’re hopelessly untargeted. The same junk goes out to 1000’s of prospects all with different needs.

The trick is to scrape a tighter group of prospects all with similar needs:

  • Run a SEO agency? Scrape companies hiring SEOs.
  • Sell exec coaching? Scrape companies who’ve just raised money.
  • Jet insurer? Scrape FAA registrations for new jets.

Step 2: Turn leads into verified emails

You’ve got a list of companies. Now you need to find the decision maker. Sometimes you want the CMO, sometimes the CFO, etc.

Prospecting tools get you most emails. You validate them with a deliverability checker. And solve invalids by testing different combinations on ZeroBounce.

Step 3: Get your email opened

It doesn’t matter how good your email is if it doesn’t get opened.

It’s personalized preview text that drives opens. So start your email with something personal (your first line becomes the preview).

Step 4: Get a reply

This is done by offering value upfront. Not by trying to persuade a stranger to schedule a call.

What is the lowest friction next-step your prospect might bite on?

That’s your pitch.

Bonus SaaS integration:

Leveraging a strategic relationship management solution such as Databook to deepen and expand your connection with your prospects by aligning around a clear understanding of their needs.

On social proof

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On bashing the competition