“Search result layout is a bigger traffic factor than rankings.”

click through rate false positive example within google search results

“…we’re looking at nearly identical queries and the same target URL in SERPs with CTR difference of 39% simply because of the presence of one special SERP feature.

This is what Google calls “good abandonment”. While it’s certainly “good” or Google’s users, “good” is not how the #1 result on this page would describe this situation.”

Petrovic, Dan. July 2019. Emerging Search Quality Signals: Clicks, Attention and Satisfaction