Category: SEO

“…the basics are easy, but the execution is an art and a science.

Basics:

1. Find the right publications to pitch (what they write about, what their audience wants, and how much authority they have as a domain.
   
2. Find the right writers at those publications to pitch. People who have written similar content before.
   
3. Write a pitch that is undeniably well researched, proves you are not a bot, and clearly connects your pitch to something the person you are pitching previously wrote.
   
4. Pitch something worth writing about. If it isn’t newsworthy (usually meaning relies on some new data or data analysis), it isn’t worth pitching, and wont be interesting to the person you are pitching.

Success is predicated on all of the above things being done well.”

@kristintynski

“…it’s best to start with those basics and then fail cheaply the first 3-5 times, iterating and getting better every time and building that muscle.”

@josephrobison

“…there are two buckets – traffic and intent. The intent bucket is more important. The idea is to get more dollars, more sales, and more qualified leads in the short term. We’re going to optimize from tail to head. Backwards – from low traffic high conversion to medium traffic medium conversion to high traffic, low conversion.

It’s more important to get the leads and conversions in the door now, and then work towards scaling up traffic by creating relevancy from long-tail terms into the head.”

“If you want natural language processing to understand that two entities in your content are closely related, move them closer together in the sentence. Move the words closer together. Reduce the clutter, reduce the fluff, reduce the number of semantic hops that a robot might have to take between one entity and another to understand the relationship, and you’ve now created content that is more readable because it’s shorter and easier to skim, but also easier for a robot to parse and understand.

Avoid jargon. Avoid marketing speak. Not to get too tautological, but the more esoteric a word is, the less commonly it’s used. That’s actually what esoteric means. What that means is the less commonly a word is used, the less likely it is that Google is going to understand its semantic relationships to other entities.”