Misc Posts

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Relations Publiques – l’art et la méthode

“…the basics are easy, but the execution is an art and a science.

Basics:

  1. Find the right publications to pitch (what they write about, what their audience wants, and how much authority they have as a domain.
  2. Find the right writers at those publications to pitch. People who have written similar content before.
  3. Write a pitch that is undeniably well researched, proves you are not a bot, and clearly connects your pitch to something the person you are pitching previously wrote.
  4. Pitch something worth writing about. If it isn’t newsworthy (usually meaning relies on some new data or data analysis), it isn’t worth pitching, and wont be interesting to the person you are pitching.

Success is predicated on all of the above things being done well.”

@kristintynski

“…it’s best to start with those basics and then fail cheaply the first 3-5 times, iterating and getting better every time and building that muscle.”

@josephrobison

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“Which metrics do we use to prioritize search modifiers?”

“…there are two buckets – traffic and intent. The intent bucket is more important. The idea is to get more dollars, more sales, and more qualified leads in the short term. We’re going to optimize from tail to head. Backwards – from low traffic high conversion to medium traffic medium conversion to high traffic, low conversion.

It’s more important to get the leads and conversions in the door now, and then work towards scaling up traffic by creating relevancy from long-tail terms into the head.”

https://ftf.agency/keyword-research-now/
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Prioritizing New Product Launches

How do you consider prioritizing the launches for new products? For example, your new online design consultation service? 

“By collecting customer feedback research. You don’t have to be perfectly scientific, you don’t have to hire McKinsey. Just talk to your customers, do focus groups, get on the phone with them, and do surveys.

We do surveys all the time. People love doing them and you don’t have to offer some huge reward. We offer the chance to win a free throw blanket. So you know that people aren’t doing it for the possibility of winning a blanket, right, they’re doing it because they care about the brand and they want to give their input. And how cool would that be if you gave feedback to a company and they used that feedback to create new products for you?

For a lot of founders, and people in general, you’re afraid to ask because you’re afraid of what the answer might be.

What if they don’t like what we’re starting to develop? What if they don’t like it what do we do? Well, wouldn’t you rather know that now than launch it and have them not like it? You should perfect products as much as possible before launching. You’re not going to figure out all the kinks, but I think doing any sort of customer research upfront is incredibly valuable. People are more willing to give their opinion than folks might think.”

Burrow CEO Stephen Kuhl shares his playbook for direct-to-consumer businesses.

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Link Graph & Relevancy Thread